Thursday, 14 January 2016

IBM study says consumers want different car ownership options

Ford's pilot program for a fractional-ownership lease scheme uses an app to allow those involved to ...

In an automotive consumer study presented at the North American International Auto Show in Detroit, IBM found that consumers expect to use cars differently and don't necessarily want to own one in the traditional sense – especially when the car has "self-enabling" technologies. Meanwhile, Ford has taken the lead in creating an alternative ownership model.

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Category: Automotive

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from Gizmag Emerging Technology Magazine http://ift.tt/1RQnxP9

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