Thursday, 31 March 2016

The rise of Tesla: From boutique to big time?

The Model S (pictured) is well out of reach for most buyers, something that Tesla is ...

Since its inception in 2003, Tesla has pushed the development of electric cars at a rate unmatched by any mainstream manufacturer. With niche cars like the Roadster and high-end electric saloons like the Model S, the Silicon Valley startup has a core following among cashed-up early adopters, but March 31 marks the date Elon Musk takes his project to a wider audience with the more affordable Model 3. So how did Tesla get here, and what challenges lie ahead?

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Category: Automotive

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from Gizmag Emerging Technology Magazine http://ift.tt/1WZdcB8

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