Sunday, 30 July 2017

Watching the watchers: How Hollywood is getting inside the audience’s head

Hollywood is using more scientific methods to gauge audience reaction

Ever since the business of movie-making arose in the early 20th century, big studios have incorporated some kind of test screening routine into the production process. As budgets skyrocketed, the test screening process became more and more influential, with studios occasionally reworking entire movies based on these small audience responses.

.. Continue Reading Watching the watchers: How Hollywood is getting inside the audience’s head

Category: Home Entertainment

Tags: Related Articles:

from New Atlas http://ift.tt/2uPy3Qs

No comments:

Post a Comment