Friday, 1 June 2018

De Beers relents and starts shilling "not special, not real, not unique" lab-grown diamonds

Lab-grown diamonds - indistinguishable from the real thing, provided you don't make them pretty colours, inscribe ...

They said they'd never do it, but De Beers has started selling lab-grown diamonds through a subsidiary called Lightbox Jewelry. And it's hilarious to watch how they're both selling and disparaging this new, far cheaper product line.

.. Continue Reading De Beers relents and starts shilling "not special, not real, not unique" lab-grown diamonds

Category: Wearables

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