Friday, 19 February 2016

BMW to introduce iPerformance sub-brand at Geneva, debuting on 7 Series Plug-in this year

The new BMW 7 Series plug in hybrid electric vehicle (PHEV) begins with the innovative 7 ...

Starting in July 2016, BMW will begin using the iPerformance designation on all of its plug-in hybrid vehicles. The iPerformance sub-brand will be debuted at the Geneva Motor Show on the BMW 7 Series plug-in hybrid, which will be called the 740e iPerformance.

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from Gizmag Emerging Technology Magazine http://ift.tt/21dYby9

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