Sunday, 2 October 2016

Smoking hot: Behold the future of pizza delivery

Fresh out of the oven, on its way to a customer's home

At first glance, it looks like a solution to a particularly first-world problem: To eliminate the sogginess in pizzas caused by dwell time (i.e the interim period it spends waiting to be delivered), startup Zume Pizza has launched a delivery truck equipped with 56 specially designed ovens to guarantee that their pies arrive at customers' doorsteps fresh out of the oven, literally. Only in Silicon Valley, right? But hang on. This isn't really about lukewarm pies. It's about disrupting a $38 billion market that is currently dominated by big-box chains.

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Category: Good Thinking

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