Good corporate citizenship is becoming an increasingly important factor in a world where 360 degree accountability is now mandatory, and a new practice by automotive manufacturers – the annual report. And this has become evident on the auction block where the additional value of milestone automotive models is being unlocked and retained for the benefit of charity, while significantly enhancing value to the donating company via advanced Public Relations.
.. Continue Reading Corporate alchemy: The spectacular rise of the new car charity auctionCategory: Automotive
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