The most significant automotive launch of 2018 will not be a car, but the fulfilment of the dream for the brand conceived 88 years ago by a young Battista Farina. This week Mike Hanlon spoke with Automobili Pininfarina's CEO, Michael Perschke and Chief Design Officer, Luca Borgogno, who were hosting the North American brand launch at a private event at the Wagner Hotel in New York. The pair revealed never-before-seen designs and offered unprecedented access to the company's philosophy and product road map, along with details of the first of a product line of sustainable luxury electric cars it will be revealing in 2019, and releasing in 2020.
Category: Automotive
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