Michelin is the world's leading tire brand and has been for 120 years, but the Michelin Brothers did far more than just make good tires. Humanizing a brand is now termed Brand Anthropomorphism and Bibendum (the Michelin Man) has communicated Michelin's message with human-like attributes and emotions across the entire history of the automobile. Bibendum was born in 1898 in the above poster, and is now the classic business school example on how to do it right. A rare original poster printed in 1910 is going to auction in Paris this week at RM-Sothebys and the competition to own that poster could be intense as it is far more than automobilia - it is a landmark in the history of advertising and marketing and a gilt-edged investment.
.. Continue Reading Historic original Michelin Man Poster heads for auctionCategory: Automotive
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from New Atlas (Gizmag) http://bit.ly/2GmB3Mc
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