Thursday, 25 May 2017

What's high-end audio brand B&O brewing up now?

B&O says that infusing Beobrew beer with music results in a tipple that's

Bang & Olufsen's Play division has come up with a tasty way to bring the brand closer to "urban creative music lovers." It's teamed up with Danish craft brewers Mikkeller to produce Beobrew, a bottled beer that's had music pumped into it during the fermentation process to, so B&O claims, improve the flavor.

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