Piccadilly Circus came back to life today as its famous lights were turned on again after nine months renovation. The new Piccadilly Lights replaces the previous advertising displays with a single, interactive, 4K LED screen covering 790 m² (8,503 ft²) and the dusk lighting ceremony caps the #PiccadillyOn charity fundraiser that encouraged the public to raise money for the Barnado's children's charity by sponsoring each of the 11,848,400 pixels on the screen for a minimum of £2 (US$2.64).
.. Continue Reading Piccadilly Circus lights up againCategory: Good Thinking
Tags: Related Articles:
- Piccadilly Circus' famous adverts are being replaced by Europe's largest LED screen
- London calling: Big Apple booths bring public Wi-Fi across the pond
- Truck-mounted billboards morph with the miles
- 20th anniversary of the banner advert: Digital advertising begins its third decade
- Home advertising ... literally
- Posters and t-shirts turned into (very) local FM radio stations
from New Atlas http://ift.tt/2iE5lA6
No comments:
Post a Comment