Monday 19 November 2018

Lexus' new AI-written TV ad, and the rise of emotionally manipulative algorithms

IBM's Watson has scripted a car advertisement, and it's as bad as a regular car ad, ...

Using a script written by IBM's Watson supercomputer, trained with a long list of award-winning luxury brand commercials and human emotional response data, Lexus has shot a TV ad digitally designed to make you feel things. Does it work? Well, kind of.

.. Continue Reading Lexus' new AI-written TV ad, and the rise of emotionally manipulative algorithms

Category: Automotive

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from New Atlas (Gizmag) https://ift.tt/2FwbysK
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